It's not that we don't get it, it's that it's stupid and doesn't fit the general tone of the genre. None of the team's attempts at humour - both in the game and trailers - were successful. Look what people said here, look what they said over at CPC or at NoFrag. It's going to be even worse when you sell it to english speakers because the english is quite tacky.
I know I'm overly negative skacky, but it's because of the great divide between what looks like a very interesting (I was even tempted to say "awesome") game and something coming out of the feverish mind of someone who ate all the onions left in the kebab box on a saturday night watching Buffy the Vampire Slayer.
Yeah I'm stopping with the couch-sitting references now, I think you all get it.